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G22-09 • Ordinance No. G22-09 AN ORDINANCE ESTABLISHING SPECIAL REGULATIONS FOR STREET GRAPHICS FOR THE ROUTE 19/EAST CHICAGO STREET AREA OF SPECIAL CHARACTER WHEREAS, Section 19.50.105 of the Elgin Municipal Code, 1976, as amended, provides that the City Council may designate specific locations within the City as areas of special character in order to provide appropriate flexibility in the regulation of street graphics to the adoption of special regulation for these areas that can vary from the regulations contained within the City's Street Graphics Ordinance; and WHEREAS, the City Council, in its Ordinance No. G25-08, has designated the Route 19/East Chicago Street Area of Special Character defined as all zoning lots of four (4) acres or more, fronting Route 19/East Chicago Street between Willard Avenue on the west and Shales Parkway on the east, and which zoning lots are occupied by motor vehicle dealers (the "Route 19/East Chicago Street Area of Special Character") pursuant to Section 19.50.105; and WHEREAS, written application has been made to adopt special regulations for street graphics within the Route 19/East Chicago Street Area of Special Character; and WHEREAS, the Planning and Development Commission has held a public hearing concerning the proposed special regulations; and WHEREAS, the Planning and Development Commission has submitted its written findings and recommendations that the special regulations for street graphics be denied; and WHEREAS, the Community Development Group has submitted its written findings and recommendations that the special regulations for street graphics be granted; and WHEREAS, the City Council has previously determined that the Route 19/East Chicago Street Area of Special Character has unique characteristics including the area's location, topography and land uses; and WHEREAS, the City Council further finds that the existing and proposed uses within the Route 19/East Chicago Street area of motor vehicle dealers presents specific unique challenges and demands such that the City's Street Graphics Ordinance cannot adequately regulate street graphics for such use in such area; and WHEREAS, the proposed special regulations for the Route 19/East Chicago Street Area are consistent with the unique character and unique use of the Route 19/East • Chicago Area of Special Character and departures from the Street Graphics Ordinance • contained within such proposed special regulations are limited to address the unique and particular area characteristics and use characteristics of the Route 19/East Chicago Street Area of Special Character. NOW, THEREFORE, BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF ELGIN, ILLINOIS: Section 1. That the following special regulations for street graphics for the Route 19/East Chicago Street Area of Special Character, be and are hereby granted as follows and subject to the following terms and conditions: 1. Area Defined: The Route 19/East Chicago Street Area of Special Character shall encompass all zoning lots of four acres or more, fronting on Route 19/East Chicago Street between Willard Avenue on the west and Shales Parkway on the east, and which zoning lots are occupied by motor vehicle dealers. 2. Monument Graphics: A. Monument Graphic Display. No monument graphic shall be displayed on a zoning lot unless there is a principal building on the premises, and unless off-street parking is provided on the premises, or unless all buildings on the zoning lot are setback at least fifteen feet (15') from the adjoining • public right of way. B. Distance Between Monument Graphics. A one hundred (100) linear foot separation shall be maintained between all monument graphics, located on all zoning lots along the same public right of way, excepting information signs and menu board signs, wherever physically possible, measured parallel to the direction of travel on the adjoining street, as approved by the Development Administrator. C. Monument Graphic Setback. No portion of a monument graphic shall project over or into a required sign setback from a street lot line. In no case shall the height of a monument graphic exceed the setback of such sign from a residence district or residence conservation district. D. Monument Graphics: Type, Number and Size. 1. Type: All ground graphics shall be of the monument graphic type. Notwithstanding the foregoing, in the event the corporate specifications of a vehicle manufacturer for the motor vehicle dealer in question specifically prohibit monument graphics a ground graphic in such instance may be constructed on substantial supports consisting of piers or columns that comprise the same material as the sign. In such cases, the motor vehicle dealer will be required to provide substantial documentation • confirming such prohibition. If constructed using piers or columns, the - 2 - • total width of all piers or columns when added together shall be no less than fifty percent (50%) of the maximum width of the graphic. 2. Number: There shall not be more than one primary monument graphic for each zoning lot. A secondary monument graphic shall be allowed for business with multiple major product lines as may be approved by the Development Administrator. Not more than two secondary monument graphics shall be permitted. 3. Maximum Surface Area. The maximum surface area for a primary monument graphic shall be 240 square feet. The maximum surface area for a secondary monument graphic shall be 120 square feet. Where the distinction between a primary and secondary sign is not intended, the maximum surface area of each monument graphic shall not exceed 180 square feet. 4. Maximum Height: The maximum height for a primary monument graphic shall be 30 feet. The maximum height for a secondary monument graphic shall be 20 feet. Where the distinction between a primary and secondary sign is not intended, the maximum height of each monument sign shall not exceed 25 feet. • 3. Wall Graphics: A. Wall Graphics - Number and Size. 1. Number. There shall not be more than one primary wall graphic and not more than one secondary wall graphic for each major product line (automobile make) for each principal building, as may be approved by the Development Administrator, except that where a building abuts two or more streets, additional such signs, one oriented to each abutting street, shall be permitted. 2. Maximum Surface Area. The gross surface area of a wall graphics shall not exceed 20 percent of the area of the building wall to which the signs are affixed, or 200 square feet, whichever is less. 3. Maximum Height. No wall graphic shall project higher than the parapet wall to which the sign is affixed. 4. Special Graphics: A. Awning, Canopy and Marquee Graphics. 1. Number. There shall be not more than one awning, canopy or marquee • sign exceeding four (4) square feet in surface area for each principal - 3 - • building. Awning, canopy and marquee signs which are less than 4 square feet in surface area shall be allowed over each individual door or window opening. 2. Maximum Surface Area. The maximum surface area of an awning, canopy or marquee sign shall not exceed 50 percent of the gross surface area of the smallest face of the awning, canopy or marquee to which the sign is affixed, with a maximum size of 200 square feet, whichever is less. 3. Location. A sign may be affixed to or located upon any awning, canopy or marquee. 4. Maximum Height. An awning, canopy or marquee sign shall not project higher than the top of the awning, canopy or marquee to which the sign is affixed. B. Service Bay Identification Signs. 1. Type. All service bay identification signs shall be wall signs. 2. Number. There shall not be more than one service bay identification sign for each service bay on the premises. • 3. Maximum Surface Area. The maximum surface area of each service bay identification sign shall not exceed 10 square feet. 4. Location. Service bay identification signs shall be located immediately above or alongside the service bay. 5. Maximum Height. No service bay identification sign shall project higher than the parapet wall to which the sign is affixed. C. Light Pole Banners and Flags. 1. Location and Dimensions. A light pole banner or flag may only be displayed on a light standard and may not extend higher than the standard on which it is mounted. The lower bracket used to support or display the banner shall be installed at a minimum height of at least eight (8) feet if it is located within two (2) feet of a pedestrian travel area and at a minimum height of fourteen (14) feet if it is installed within a vehicular travel area. 2. Display. Light pole banners or flags shall only be displayed on privately owned light standards located within parking areas and motor vehicle display lots. The banners or flags shall not extend over public property. In no instance shall a light pole banner be extended between • light standards (poles.). Light pole banners or flags may not be installed - 4 - • closer than forty (40) feet from any light standard (pole) on which a banner or flag is mounted. 3. Surface Area. Light pole banners may not exceed eighteen (18) square feet per face and shall have not more than two (2) faces. Flags shall not exceed forty (40) square feet in surface area. 4. Number. No more than two (2) banners shall be displayed on a single light standard. No more than one (1) flag shall be displayed on a single light standard. At no time shall banners and flags be displayed concurrently on the same light pole. D. Car flags and Antenna Flags 1. Location: Car flags and Antenna flags may only be displayed on vehicles located within the street yard of the zoning lot. 2. Surface Area: Car flags may not exceed one and one-half(1.5) square feet in area and may be mounted on poles no greater and twenty (20) inches in height. Antenna flags may not exceed one and one-half (1.5) square feet in area. 3. Number: No more than one (1) car flag shall be displayed on a single • vehicle. No more than one (1) antenna flag shall be displayed on a single vehicle. At no time shall car flags and antenna flags be displayed concurrently on the same vehicle. E. Temporary Graphics for Special Sales Events. An annual permit shall be required to allow the display of temporary graphics advertising special sales events throughout the calendar year. Upon issuance, the permittee may erect temporary graphics, which identify a distinct special sales event; at any time within the calendar year, as may be approved by the Development Administrator. The temporary graphics are subject to the following requirements: 1. One (1) freestanding temporary graphic and one (1) wall-mounted banner sign may be permitted per street frontage. No temporary sign can exceed forty (40) square feet. 2. Freestanding temporary graphics shall not be allowed to block or reduce sight visibility at driveways and shall not exceed six (6) feet in height. 3. Temporary graphics are limited to four (4) display periods per calendar year for a period not to exceed sixty (60) calendar days for each period. Display periods may be consecutive. • 4. Temporary graphics shall not be illuminated. - 5 - • 5. Temporary graphics shall consist of professionally produced banners. 5. In the event of any conflict between the special regulations for the Route I9/East Chicago Street Area of Special Character as provided herein, and the provisions of Chapter 19.50 of the Elgin Municipal Code, 1976, as amended, entitled "Street Graphics", the provisions of these special regulations for the Route 19/East Chicago Street Area of Special Character shall supersede in control. 6. With the sole exceptions of the special regulations for the Route 19/East Chicago Street Area of Special Character as specifically set forth herein, all other provisions of Chapter 19.50 of the Elgin Municipal Code, 1976, as amended, entitled "Street Graphics" shall apply within the Route 19/East Chicago Street Area of Special Character and all other street graphics within the Route 19/East Chicago Street Area of Special Character shall comply with the provisions of such Chapter 19.50 of the Elgin Municipal Code, 1976, as amended, entitled "Street Graphics". Section 2. This ordinance shall be in full force and effect upon its passage in the manner provided by law. choc , Mayor • Presented: April 29, 2009 p »-- Passed: April 29, 2009 gnu Omnibus Vote: Yeas: 7 Nays: 0 ; Recorded: April 30, 2009 Published: May 1, 2009 " Attest: Diane Robertson, Ci y Clerk • - 6 -