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EXPO
This Sponsorship Agreement
Between
The CITY OF ELGIN
and
National Event Management("NEM")
details the participation and delivery of benefits at the following event:
Chicago Franchise& Business Opportunities Expo, Schaumburg Convention Centre, Oct. 19&20, 2013.
Role and Status/Naming Rights
The CITY OF ELGIN will be the Official Sponsor of The 2013 Chicago National Franchise& Business
Opportunities Expo. They will be the only city to sponsor the event and all references will be: CITY OF
ELGIN-Proud Sponsor of The National Franchise& Business Opportunities Expo.
Pre-Event Benefits
Media
2012 media buy:
RADIO—VVBBK8-4K8News; WDRV-FM 97.1 The Drive; VV<3N72OAM; ESPN 1000 SPORTS; WLUP
FM
PRINT—Chicago Tribune; Daily Herald; Chicago Sun-Times
2013 media buy to be similar to 2012. Buy is based on current highest rated radio stations.
NEM will include the CITY OF ELGIN logo in the event's entire paid newspaper advertising campaign.
Web Promotion
The CITY OF ELGIN logo will be included on every page of the event's exhibitor and attendee website in
the sponsor recognition panel. This logo will link to the CITY OF ELGIN. COM designated site.
The CITY OF ELGIN may provide a banner ad (90 x 410 pixels)to be included on the Attendee and
Exhibitor website homepages.
The CITY OF ELGIN will be included in the event's social media mampaignu, which consists of regular
tweets and posts on Linkedin and Facebook,
The CITY OF ELGIN will be included in e-mail blasts to NEM's taeted database of franchisors and area
developers promoting the City of Elgin, encouraging retailers and companies to expand and grow their
business in Elgin. (City of Elgin may provide editorial content).
Admission Coupons
The CITY OF ELGIN logo to be included on the event's electronic discount admission coupons created
for the event, distributed to booked exhibitors, media partners and past attendees.
NEM will provide a customized e-coupon to send out to the CITY OF ELGIN partners, clients and
database to invite them to visit the CITY OF ELGIN at the show.
NEM will provide an unlimited number of FREE Admission passes for the event.
On-Site Benefits
Show Guide
The CITY OF ELGIN will have the opportunity to provide creative material for one half(1/2) page
advertisement in the official show guide for the event.
The CITY OF ELGIN logo will be prominently placed on the front cover of the show guide.
The CITY OF ELGIN booth location will be highlighted on the floor plan in the show guide.
Signage
NEM will provide the CITY OF ELGIN with one(1)colour(10'x4')double-sided over hang vinyl banner to
be hung at a prominent location on the show floor communicating the CITY OF ELGIN as the event's
Official Sponsor.
NEM will allow the CITY OF ELGIN to hang one additional (10'x4')over their booth. (CITY OF ELGIN to
provide banner, hung by NEM).
NEM will include the CITY OF ELGIN logo on two (2)floor/carpet decals to be placed in prominent areas
on show floor. NEM will be responsible for determining and approving creative for this signage in addition
to the costs associated with the production and placement of the decals
Booth Space
NEM will provide The CITY OF ELGIN with a 10' x 10' booth space—booth number 302.
Booth space includes one (1)eight(8)foot table and two (chairs).
The CITY OF ELGIN will be responsible for all other costs associated with the exhibit space, including
shipping, set-up, operations, staffing, cleaning, drayage, electrical, lighting, telecommunications(i.e.
phone and internet connections) and decorations (i.e. additional tables, chairs and other booth
furnishings) in accordance with the Event Rules found in the Exhibitor Manuals on the show website.
Presentations
NEM will provide the CITY OF ELGIN the opportunity to stage a 1/2 hour presentation in the Seminar
Room each day of the event. (To be slotted into a prime time).
Trademarks and Logos
CITY OF ELGIN will provide NEM with the CITY OF ELGIN trademarks and logos in EPS PC compatible
format for use in reproduction and display by NEM, prior to and throughout the event, for the purposes of
promoting, marketing and advertising CITY OF ELGIN's participation in the event, including, without
limitation, on signs, literature and other items at or in association with the event.
NEM will provide CITY OF ELGIN with the NEM trademarks and logos that are specific to the event in
EPS PC Compatible format for reproduction and display by CITY OF ELGIN, prior to and throughout the
event, for the purposes of promoting, marketing and advertising CITY OF ELGIN, participation in the
event, including, without limitation, to signage, literature and other items at or in association with the
event.
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NEM will not use the CITY OF ELGIN trademark without the prior approval CITY OF ELGIN. CITY OF
ELGIN will approve a proposed use of the CITY OF ELGIN trademark, including the artwork and materials
for such use, as submitted to CITY OF ELGIN if CITY OF ELGIN makes no written objection to such use
or such artwork and materials within two(2) days after NEM's receipt thereof. Once the CITY OF ELGIN
trademark is approved by CITY OF ELGIN, NEM will not use such CITY OF ELGIN trademark in any form
other than that approved by CITY OF ELGIN.
CITY OF ELGIN may only reproduce and display the NEM trademarks in the exact format provided by
NEM. CITY OF ELGIN will not display the NEM trademarks without the prior approval of NEM regarding
the advertisement's content and the advertising media. NEM will approve a proposed display of the NEM
trademarks, including the artwork and materials for such display, as submitted CITY OF ELGIN if NEM
makes no written objection to such display or such artwork and materials within two (2)days after CITY
OF ELGIN receipt thereof. Once a particular display of a NEM trademark is approved by NEM, CITY OF
ELGIN will not display such NEM trademark in any advertisement or media other than that approved by
NEM.
Terms&Cancellation Policy
This is a non-cancellation sponsorship Agreement. Delivery of sponsorship benefits will commence upon
the Agreement being signed;therefore, neither party can terminate this Agreement for any reason once
the Agreement has been signed.
This Agreement comes into effect on the date hereof and will continue to be in effect until the end of the
move-out date of the Event. If either party wishes to renew this Agreement, such party will provide notice
to the other party not more than sixty(60)days following the expiry of the Terms. In such case, the
parties will,within that period, meet and negotiate in good faith to determine mutually acceptable terms on
which to renew this Agreement.
Event Rules
Upon signing this agreement, CITY OF ELGIN agrees to comply with all rules, regulations, and other
terms and conditions applicable to the Event, as established by NEM, which are found in the Exhibitor
Manual provided on the event website at www.franchiseshowinfo.com
Considerations
CITY OF ELGIN will pay an aggregate amount of Twelve Thousand, Five Hundred dollars($12,500.00)
plus applicable taxes to NEM according to the following payment schedule:
Payment Due Date Amount
Deposit amount due 30 days after signing $6,250+tax
Remaining Balance due August 19th, 2013 $6,250+tax
NEM will invoice CITY OF ELGIN for payment.
All dollar amounts referred to in this Agreement are in legal U.S. tender.
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Contractual Signatures
Upon both parties signing this Agreement, it will constitute a legally binding Agreement between CITY OF
ELGIN and NEM. If you agree with the terms and conditions outlined in this Agreement, please sign
where indicated below and email it tnnborakynadona|evont.uomorfax itto(QO5)477'824Oortoll free
at(866) 544-7872. Please retain a signed copy of this Agreement for your files.
The foregoing is acknowledged, accepted and agreed to on behalf of CITY OF ELGIN:
Print Name: . si6"44-4-4- Signature: `
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Title: 7Y /4#4N4(4re Date: eCy, r^(3
The foregoing is acknowledged, accepted and agreed to on behalf of NEM:
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Print Name: Nashelle Barsky Signmt : ^ wX� *
Title: Sponsorship Manager Date: January 31, 2013
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marketplace media
Memo To: Sean Stegall
Memo From: George Hahne
Date: February 1, 2013
Subject: Franchise Expo Contract & Ad Layouts For Ledger Ad
Enclosed in this packet is the contract for the October Franchise expo. I have checked it and
it contains everything outlined in the proposal. I was hoping for a radio schedule, but they
actually wait until the end of summer to see what stations have the highest ratings to that
point and then make their buys. Makes good sense.
I will review the contract again next week and then put together a proposal on how
Marketplace can help the city with its' participation in the expo. You can certainly pick-and-
choose how we can help you. Last week you mentioned that we might do a little of our own
promotion prior to the show. Maybe a billboard on INT 90 inviting potential franchisees to
"join us (Elgin) at the expo". I will continue to look into ways to inexpensively position Elgin as
"franchise friendly", also prior to the expo.
I have enclosed 4 ads from last year that we did for you and two new designs. Deadline for
content is Tuesday (2/5). Please let me know if one sticks out for you or we can run the rusty
nut circuit board ad.
115 S. Grove Ave, Suite 207 I Elgin, IL 60120 I Phone: (847) 695-1912 I Fax: (847) 695-2982 I marketplacemediagroup.com