07-213 Resolution No. 07-213
RESOLUTION
AUTHORIZING EXECUTION OF A PROMOTIONAL AGREEMENT WITH
EUCLID BEVERAGE LTD.
FOR THE HEMMENS 2007-2008 PERFORMING ARTS SEASON
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF ELGIN,ILLINOIS,that
Olufemi Folarin,City Manager,and Diane Robertson,City Clerk,be and are hereby authorized and
directed to execute a promotional agreement on behalf of the City of Elgin with Euclid Beverage Ltd.
for Hemmens 2007-2008 Performing Arts Season, a copy of which is attached hereto and made a
part hereof by reference.
s/Ed Schock
Ed Schock, Mayor
Presented: August 22, 2007
Adopted: August 22, 2007
Omnibus Vote: Yeas: 7 Nays: 0
Attest:
s/Diane Robertson
Diane Robertson, City Clerk
07/1&/2007 WED 7:51 FAX 630 801 4111 EUCLID BEVERAGE,LTD 001/002
8'577 9Y/- 5%�/o
Eudlid Beverage
The Hemmens Cultural Center
2007-2008 Performing Arts Season
PROMOTIONAL AGREEMENT
TH S AGREEMENT is hereby made and entered into this /�' day
of T , 2007 , by and between the CITY OF ELGIN, ILLINOIS, a
mun3.cipa corporation (hereinafter referred to as "City") and
Euclid Beverage Ltd. , of North Aurora, Illinois, a Delaware
corporation (hereinafter referred to as "Euclid") .
WHEREAS, Ci•:y owns and operates a theater commonly known as
the Hemmens Cultural Center; and
WHEREAS, th parties hereto have each determined it to be in
their best interests to enter into an agreement by which Euclid
shall be listed as a sponsor for the aforementioned Hemmens
Cultural Center.
NOW, THEREFORE, in consideration of the mutual promises and
covenants conta:.ned herein, the sufficiency of which is hereby
mutually acknowledged, the parties hereto hereby agree as follows;
1. Euclic, shall pay City the sum of $15,000 on or before
July 13, 2007.
2. In addition to the $15, 000 provided for in paragraph 1
herein, Euclid shall provide City with free advertising and on-site
marketing equal to not less than $15,000 in value between June 1,
2007 and May 2::, 2008 at commercially reasonable values in the
industry as rea:;onably determined by Euclid.
2. City shall provide Euclid with a full page ad in all
program books far the 2007-2008 season.
3. City shall provide up to two (2) 3' x 6' mutually agreed
upon spaces in The Hemmens' outer lobby at Sponsored Show for
signage. Signage shall be provided by Euclid.
4 . City shall provide Euclid with six(6) tickets for six (6)
shows during City' s 2007-2008 Season of Euclid's choosing, with the
exception of "1964", for Euclid use.
5. City shall provide Euclid with logo placement in 100,000
editions of City's season brochure.
6. City shall provide Euclid credit in the SPIRIT, Elgin' s
quarterly community newsletter.
•
7 . City shall provide Euclid with logo placement and
hyperlink on tie Hemmens' website.
07/19/2807 WED 7:52 FAX 630101 4111 EUCLID BEVERAGE,LTD g00z/UOG
8. City shall provide Euclid with logo placement on all
print advertisinc done for promotion of the Sponsored Show.
9. City :hall provide Euclid credit in radio and/or
television advertisements and announcements, including credit on
City' s Government Access TV Channels on Comcast and Wide Open West
for Sponsored Show.
10. This aqreement shall expire on May 24, 2008.
11. This a;reement shall be subject to and governed by the
laws of the State of Illinois. Venue for the resolution of any
disputes and the enforcement of any rights arising out of or in
connection with this agreement shall be in the Circuit Court of
Kane County, Illinois.
12. The terms of this agreement shall be severable. In the
event any of the terms or conditions of this agreement are deemed
to be void or otherwise unenforceable for any reason, the remainder
of this agreemer..t shall remain in full force and effect.
13. This zgreement shall not be construed so as to create a
joint venture, partnership, employment, or other agency
relationship between the parties hereto except as specifically
provided herein.
14. This agreement may be terminated by either party hereto
upon thirty (30) days written notice, without liability. In no
event shall City be liable for monetary damages for any reason,
including, but not limited to, compensatory, consequential or
incidental dama;e or attorney's fees.
15. The terms and provisions of this agreement shall be
severable. In the event any of the terms or provisions of this
agreement are deemed to be void or otherwise unenforceable for any
reason, the remainder of this agreement shall remain in full force
and effect.
16. This agreement is the sole agreement between the parties
hereto. There are no other implied or oral agreements between the
parties hereto. This agreement may not be modified except by
written agreement between the parties hereto.
CITY OF ELGIN Eudlid Beverage
arital""
BY titlh ' e, By
Ci -""r' age:_
Atte- : Attest:
-2-
el<0OFEtC
`'."0 '" Agenda Item No.
City of Elgin g
July 6, 2007 � r$ c -==
TO Mayor and Members of the City Council
FROM: Olufemi Folarin, City Manager. f ~'
Randy Reopelle,elle, Parks and Recteation Director
SUBJECT: Euclid Beverage/Miller Brewing Sponsorship of The Hemmens Cultural Center
2007-2008 Performing Arts Season
PURPOSE
The purpose of this memorandum is to provide the Mayor and members of the City Council with
information to consider a sponsorship agreement with Euclid Beverage/Miller Brewing for The
Hemmens 2007-2008 Performing Arts Season.
RECOMMENDATION
It is recommended that the City council approve the sponsorship agreement with Euclid
Beverage/Miller Brewing as presented.
BACKGROUND
The staff of The Hemmens Cultural Center has developed a sponsorship program for City
sponsored shows. The goal of the sponsorship program is to enable the Hemmens to bring in
high quality performers, offer competitive ticket prices, and broaden the theatre's exposure in the
community and beyond.
To this end, an effort was made to target local and regional businesses for sponsorship
opportunities. Euclid Beverage/Miller Brewing has again expressed interest in participating by
sponsoring The Hemmens 2007-2008 Performing Arts Season. The main elements of the
sponsorship agreement are as follows:
2007-2008 Performing Arts Season Sponsor
Hemmens Cultural Center will provide:
1. Prominent placement of the Euclid Beverage/Miller Brewing logo in 100,000 brochures
of The Hemmens' 2007-2008 Performing Arts Season, distributed to The Hemmens'
subscriber mailing list and to venues throughout the area.
erg
Euclid Beverage/Miller Brewing Sponsorship of The Hemmens Cultural Center 2007-2008
rik Performing Arts Season
July 6, 2007
Page 2
2. A full-page Euclid Beverage/Miller Brewing ad in program books for all Hemmens 2007-
2008 Performing Arts Season shows, valued at $1,500.
3. The Euclid Beverage/Miller Brewing logo on all print advertising and tagline for all radio
advertising for each Hemmens 2007-2008 Performing Arts Season show.
4. Up to six (6) tickets to six (6) Hemmens 2007-2008 Performing Arts Season shows for
Euclid Beverage/Miller Brewing to use. Valued at up to $1,800.
5. Logo and link (if applicable) on Hemmens' Performing Arts Season webpage for 2007-
2008 Performing Arts Season.
6. Recognition as a season sponsor in all television advertising, including on Elgin's
government access Cable TV channels.
7. Space for signage in lobby of the Hemmens Center the night of each show. Euclid
Beverage/Miller Brewing will provide their own signage for display and will have
exclusive beer-related products signage rights.
Euclid Beverage/Miller Brewing will provide:
1. Euclid Beverage/Miller Brewing will provide the City with $15,000 on or before August
11, 2007.
2. Promotional support in the form of advertising and on site marketing equal to, not less
than$15,000 in value for the 2007-2008 Performing Arts Season.
This agreement is the same as the agreement for the 2006-2007 Season except for a reduction in
the number of tickets provided.
COMMUNITY GROUPS/INTERESTED PERSONS CONTACTED
None
CiyENANCIAL IMPACT
The sponsorship agreement with Euclid Beverage/Miller Brewing stipulates that the City will
provide tickets and program advertising totaling a value of up to $3,300 to Euclid
Beverage/Miller Brewing. Euclid Beverage/Miller Brewing will provide the sum of$15,000 as
well as $15,000 in advertising and promotional support.
Euclid Beverage/Miller Brewing Sponsorship of The Hemrnens Cultural Center 2007-2008
Performing Arts Season
July 6, 2007
Page 3
L GAL IMPACT
None
ALTERNATIVES
1. The Council may choose to approve the sponsorship agreement as presented.
2. The Council may choose not to approve the sponsorship agreement as presented.
Respectfully submitted for Council consideration.
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