05-184 Resolution No.05-184
RESOLUTION
AUTHORIZING EXECUTION OF A PROMOTIONAL AGREEMENT WITH
THE ELGIN COURIER NEWS
(Performing Arts for Young People Season)
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF ELGIN,ILLINOIS,that
Olufemi Folarin,City Manager,and Dolonna Mecum,City Clerk,be and are hereby authorized and
directed to execute a promotional agreement on behalf of the City of Elgin with the Elgin Courier
News for the Hemmens 2005-2006 Performing Arts for Young People Season, a copy of which is
attached hereto and made a part hereof by reference.
s/ Ed Schock
Ed Schock, Mayor
Presented: June 8, 2005
Adopted: June 8, 2005
Omnibus Vote: Yeas: 7 Nays: 0
Attest:
s/Dolonna Mecum
Dolonna Mecum, City Clerk
Elgin Courier News
Hemmens Cultural Center
2005-2006 Performing Arts for Young People
PROMOTIONAL AGREEMENT
IS AGREEMENT is hereby made and entered into this 0 day
of J4V\?, 2005, by and between the CITY OF ELGIN, ILLINOIS, a
municipal corporation (hereinafter referred to as "City") and
Suburban Chicago Newspapers, the parent company of The Elgin
Courier News, an Illinois Corporation, (hereinafter referred to as
"The Courier") .
WHEREAS, City owns and operates a theater commonly known as
the Hemmens Cultural Center; and
WHEREAS, the parties hereto have each determined it to be in
their best interests to enter into an agreement by which The
Courier provide sponsorship for the aforementioned Hemmens Cultural
Center.
NOW, THEREFORE, in consideration of the mutual promises and
covenants contained herein, the sufficiency of which is hereby
mutually acknowledged, the parties hereto hereby agree as follows:
1 . The Courier shall provide the City with $15, 000 worth of
advertising and/or promotional support between the dates of May 12,
2005 and March 17, 2006, for the purpose of promoting the 2005-2006
Performing Arts for Young People Season.
2 . City shall provide The Courier with prominent logo
placement in 250, 000 editions of City' s season brochure in the
Performing Arts for Young People Series section.
3 . City shall provide The Courier with a half page ad in
City' s Adult/Family program for the applicable season.
4 . City shall provide space to The Courier at all Performing
Arts for Young People shows for banner display. The Courier shall
provide banner (s) .
5 . City shall provide The Courier with forty (40) tickets
per show (not performance) for each of the Performing Arts for
Young People shows .
6. City shall provide The Courier with logo placement and
hyperlink on the Hemmens' Performing Arts for Young People website
for the length of the applicable season.
7 . City shall include The Courier in the Performing Arts for
Young People ad in City' s Adult/Family program for the applicable
season.
8 . City shall credit The Courier as a season sponsor on
Elgin' s Government Access TV Channels on Comcast and Wide Open
West .
9 . This agreement shall be subject to and governed by the
laws of the State of Illinois . Venue for the resolution of any
disputes and the enforcement of any rights arising out of or in
connection with this agreement shall be in the Circuit Court of
Kane County, Illinois .
10 . The terms of this agreement shall be severable. In the
event any of the terms or conditions of this agreement are deemed
to be void or otherwise unenforceable for any reason, the remainder
of this agreement shall remain in full force and effect.
11 . This agreement shall not be construed so as to create a
joint venture, partnership, employment, or other agency
relationship between the parties hereto except as specifically
provided herein.
12 . This agreement shall terminate on March 18, 2006
CITY OF ELGIN The Elgin Courier News
By !IOW
cN
City Man.ger / W'
Attes . Attest:
City Clerk
-2-
OF Et.0
`\ " City of Elgin
Agenda Item No
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D ' E
May 20, 2005 L
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TO: Mayor and Members of the City Council N
FROM: Olufemi Folarin, City Manager RECRE/.TIONAL LEISURE
ANO CULTURAL OPP
RCM ACC C TIFS
Butch Wilhelmi, Cultural Cente Supervisor m> IN
S.EIFNs
Meredith A. Marth,Marketing fficer
SUBJECT: The Courier News Sponsorship of The Hemmens Cultural Center Performing Arts
for Young People Season
PURPOSE
The purpose of this memorandum is to provide the Mayor and members of the City Council with
information to consider a co-sponsorship agreement with The Courier News for The Hemmens
2005-2006 Performing Arts for Young People Season.
RECOMMENDATION
rIt is recommended that the City Council approve the promotional agreement with The Courier
News as presented.
BACKGROUND
The staff of The Hemmens Cultural Center has developed a sponsorship program for City
sponsored shows. The goal of the new sponsorship program is to enable the Hemmens to bring in
different acts, reduce ticket prices, and broaden the theatre's exposure in the community and
beyond.
To this end, an effort was made to target local and regional businesses for sponsorship
opportunities. The Courier News expressed interest in participating by sponsoring The
Hemmens 2005-2006 Performing Arts for Young People Season. The main items of the
sponsorship agreement are as follows:
2005-2006 Performing Arts for Young People Season Sponsor
The Hemmens Cultural Center will provide:
1. Prominent placement of The Courier News' logo in 250,000 brochures for the sponsored
season distributed through the Daily Herald, Courier News, Kane County Chronicle,
subscriber mailing list and around town.
2. A half page Courier News ad in program book for the season valued at$500.
3. The Courier News' logo on all print advertising and tagline for all radio advertising for
each show.
p .
•
The Courier News Co-Sponsorship of The Hemmens Cultural Center
May 20, 2005
Page 2
4. Forty(40) tickets for The Courier News to use to each production of the sponsored shows
valued at $2,800.
5. Logo and link (if applicable) on Hemmens' Performing Arts Season webpage for 2005-
2006 Performing Arts for Young People Season.
6. Credit as a season sponsor on Elgin's government access Cable TV channels.
7. Space for signage in lobby of the Hemmens Center during each show. The Courier News
will provide their own signage for display.
The Courier News will provide:
1. Advertising &promotions in The Courier News valued at $15,000.
COMMUNITY GROUPS/INTERESTED PERSONS CONTACTED
r None
FINANCIAL IMPACT
The sponsorship agreement with The Courier News stipulates that the City will provide tickets
and program advertising valued at $3,300 to The Courier News. There are sufficient funds
budgeted ($425,000) and available ($264,000) in the Recreation Fund-Hemmens, account
number 296-5402-765.47-00 to pay for this expense. For their promotional efforts, The Courier
News will provide $15,000 of advertising and promotions.
g ,____ AL IMPACT
None
ALTERNATIVES,
1. Approve the promotional agreement as presented.
2. Do not approve the promotional agreement.
Respectfully submitted for Council consideration.
r