HomeMy WebLinkAbout06-41 Resolution No. 06-41
RESOLUTION
AUTHORIZING EXECUTION OF AN AGREEMENT WITH
ECONOMICS RESEARCH ASSOCIATES FOR AN ECONOMIC FEASIBILITY STUDY
FOR A CULTURAL ARTS CAMPUS FEATURING A PERFORMING ARTS CENTER
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF ELGIN,ILLINOIS,that
Olufemi Folarin,City Manager,and Dolonna Mecum,City Clerk,be and are hereby authorized and
directed to execute an agreement on behalf of the City of Elgin with Economic Research Associates
for an Economic Feasibility Study for a Cultural Arts Campus featuring a performance arts center,a
copy of which is attached hereto and made a part hereof by reference.
s/Ed Schock
Ed Schock, Mayor
Presented: February 22, 2006
Adopted: February 22, 2006
Omnibus Vote: Yeas: 7 Nays: 0
Attest:
s/Dolonna Mecum
Dolonna Mecum, City Clerk
AGREEMENT
THIS AGREEMENT is made and entered into this Qjvp day of FeB2Wniey,
2006, by and between the CITY OF ELGIN, an Illinois municipgl
corporation (hereinafter referred to as "CITY" ) and ECONOMICS
RESEARCH ASSOCIATES, a corporation organized and existing under the
laws of the State of
(Economics Research Associates and Fichor Dache -
being hereinafter referred to as the
"CONSULTANTS" ) .
WHEREAS, the CITY desires to engage the CONSULTANTS to furnish
certain professional services in connection with an economic
feasibility study for a proposed cultural campus featuring a
performing arts center (hereinafter referred to as the "Project" )
and
WHEREAS, the CONSULTANTS represent that they have the necessary
expertise and experience to furnish such services upon the terms
and conditions set forth herein below.
NOW, THEREFORE, it is hereby agreed by and between the CITY and the
CONSULTANTS that the CITY does hereby retain the CONSULTANTS for
and in consideration of the mutual promises and covenants contained
herein, the sufficiency of which is hereby acknowledged, to act for
and represent it in the matters involved in the PROJECT as
described in this Agreement, subject to the following terms and
conditions and stipulations, to-wit :
1. SCOPE OF SERVICES
A. All work hereunder shall be performed under the direction
of the City' s Assistant City Manager (hereinafter
referred to as the "SUPERVISOR" ) .
B. CONSULTANTS shall provide the services for the PROJECT as
outlined in the Economic Research Associates Scope of
Services Proposal entitled "Scope of Services Economic
Feasibility for a Cultural Campus Featuring a Performing
Arts Center" , dated December 9, 2005 consisting of seven
(7) pages, a copy of which is attached hereto and made a
part hereof as Exhibit 1 . In the event of any conflict
between the terms of this Agreement and the terms
contained within Exhibit 1, the terms of this Agreement
shall control .
2 . SCHEDULE
The CONSULTANTS shall provide the services for the PROJECT
according to the schedule as set forth in Exhibit 1 .
3 . WORK PRODUCTS
All work products prepared by the CONSULTANTS pursuant hereto
including, but not limited to, reports, designs, calculations,
work drawings, plans, design documents, probable construction
costs, floor plans, elevations and sections, renderings,
studies, photographs, models and recommendations shall be the
property of the CITY and shall be delivered to the CITY upon
request of the SUPERVISOR provided, however, that the
CONSULTANTS may retain copies of such work products for its
records . Such work products are not intended or represented
to be suitable for reuse by the CITY on any extension to the
PROJECT or on any other project, and such reuse shall be at
the sole risk of the CITY without liability or legal exposure
to the CONSULTANTS .
4 . PAYMENTS TO THE CONSULTANTS
A. For services provided by the CONSULTANTS pursuant to this
Agreement the CONSULTANTS shall be reimbursed by the CITY
at the direct hourly rate of their personnel employed on
the PROJECT a total fee not to exceed $100, 000 regardless
of the actual time expended or the actual costs incurred
by the CONSULTANTS, unless substantial modifications to
the Scope of Work are authorized by way of written
amendment to this Agreement approved by the City Council
of the City.
B. The City shall also reimburse the CONSULTANTS for travel
expenses and production costs associated with the PROJECT
in the amount of the actual costs for same incurred by
the CONSULTANTS with the total amount of such costs not
to exceed $6, 000 .
C. The CITY shall make periodic payments to the CONSULTANTS
based upon actual progress within 30 days after receipt
and approval of invoice. Full payment for each task
shall not be made until the task is completed and
accepted by the SUPERVISOR.
5 . INVOICES
A. The CONSULTANTS shall submit invoices in a format
approved by the CITY.
B. The CONSULTANTS shall maintain records showing actual
time devoted and cost incurred. The CONSULTANTS shall
permit the authorized representative of the CITY to
inspect and audit all data and records of the CONSULTANTS
for work done under this Agreement . The CONSULTANTS
shall make these records available at reasonable times
during the Agreement period, and for a year after
termination of this Agreement .
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6 . TERMINATION OF AGREEMENT
Notwithstanding any other provision hereof, the CITY may
terminate this Agreement at any time upon fifteen (15) days
prior written notice to the CONSULTANTS . In the event that
this Agreement is so terminated, the CONSULTANTS shall be paid
for services actually performed and reimbursable expenses
actually incurred prior to termination, except that
reimbursement shall not exceed the amounts set forth under
Paragraph 4 above.
7 . TERM
This Agreement shall become effective as of the date the
CONSULTANTS are given a notice to proceed and, unless
terminated for cause or pursuant to Article 5, shall be deemed
concluded on the date the CITY determines that all of the
CONSULTANTS ' work under this agreement is completed. A
determination of completion shall not constitute a waiver of
any rights or claims which the CITY may have or thereafter
acquire with respect to any term or provision of the
Agreement .
8 . NOTICE OF CLAIM
If the CONSULTANTS wish to make a claim for additional
compensation as a result of action taken by the CITY, the
CONSULTANTS shall give written notice of his claim within 15
days after occurrence of such action. No claim for additional
compensation shall be valid unless so made . Any changes in
the CONSULTANTS ' fee shall be valid only to the extent that
such changes are included in writing signed by the CITY and
the CONSULTANTS. Regardless of the decision of the SUPERVISOR
relative to a claim submitted by the CONSULTANTS, all work
required under this Agreement as determined by the SUPERVISOR
shall proceed without interruption.
9 . BREACH OF CONTRACT
If either party violates or breaches any term of this
Agreement, such violation or breach shall be deemed to
constitute a default, and the other party has the right to
seek such administrative, contractual or legal remedies as may
be suitable to the violation or breach; and, in addition, if
either party, by reason of any default, fails within fifteen
(15) days after notice thereof by the other party to comply
with the conditions of the Agreement, the other party may
terminate this Agreement .
10 . INDEMNIFICATION
To the fullest extent permitted by law, CONSULTANTS agrees to
and shall indemnify, defend and hold harmless the CITY, its
officers, employees, agents, boards and commissions from and
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against any and all claims, suits, judgments, costs, attorneys
fees, damages or other relief, including but not limited to
workers compensation claims, in any way resulting from or
arising out of negligent actions or omissions of the
CONSULTANTS in connection herewith, including negligence or
omissions of employees or agents of the CONSULTANTS arising
out of the performance of this Agreement . In the event of any
action against the CITY, its officers, employees, agents,
boards or commissions, covered by the foregoing duty to
indemnify, defend and hold harmless such action shall be
defended by legal counsel of the CITY ' s choosing. The
provisions of this paragraph shall survive any completion,
expiration and/or termination of this agreement .
11. NO PERSONAL LIABILITY
No official, SUPERVISOR, officer, agent or employee of the
CITY shall be charged personally or held contractually liable
under any term or provision of this Agreement or because of
their execution, approval or attempted execution of this
Agreement .
12 . INSURANCE
A. Comprehensive Liability. The CONSULTANTS shall provide,
pay for and maintain in effect , during the term of this
Agreement, a policy of comprehensive general liability
insurance with limits of at least $1, 000, 000 aggregate
for bodily injury and $1, 000 , 000 aggregate for property
damage .
The CONSULTANTS shall deliver to the SUPERVISOR a
Certification of Insurance naming the CITY as additional
insured. The policy shall not be modified or terminated
without thirty (30) days prior written notice to the
SUPERVISOR.
The Certificate of Insurance which shall include
Contractual obligation assumed by the CONSULTANTS under
Article 10 entitled "Indemnification" shall be provided.
This insurance shall apply as primary insurance with
respect to any other insurance or self-insurance programs
afforded to the CITY. There shall be no endorsement or
modification of this insurance to make it excess over
other available insurance, alternatively, if the
insurance states that it is excess or prorated, it shall
be endorsed to be primary with respect to the CITY.
B. Comprehensive Automobile Liability. Comprehensive
Automobile Liability Insurance covering all owned, non-
owned and hired motor vehicles with limits of not less
than $500 , 000 per occurrence for damage to property.
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C. Combined Single Limit Policy. The requirements for
insurance coverage for the general liability and auto
exposures may be met with a combined single limit of
$1, 000, 000 per occurrence subject to a $1, 000, 000
aggregate .
D. Professional Liability. The CONSULTANTS shall carry
Professional Liability Insurance Covering claims
resulting from error, omissions or negligent acts with a
combined single limit of not less than $1, 000 , 000 per
occurrence. A Certificate of Insurance shall be submitted
to the SUPERVISOR as evidence of insurance protection.
The policy shall not be modified or terminated without
thirty (30) days prior written notice to the SUPERVISOR.
13 . NONDISCRIMINATION
In all hiring or employment made possible or resulting from
this Agreement, there shall be no discrimination against any
employee or applicant for employment because of sex, age,
race, color, creed, national origin, marital status, of the
presence of any sensory, mental or physical handicap, unless
based upon a bona fide occupational qualification, and this
requirement shall apply to, but not be limited to, the
following: employment advertising, layoff or termination,
rates of pay or other forms of compensation and selection for
training, including apprenticeship.
No person shall be denied or subjected to discrimination in
receipt of the benefit of any services or activities made
possible by or resulting from this Agreement on the grounds of
sex, race, color, creed, national origin, age except minimum
age and retirement provisions, marital status or the presence
of any sensory, mental or physical handicap. Any violation of
this provision shall be considered a violation of a material
provision of this Agreement and shall be grounds for
cancellation, termination or suspension, in whole or in part,
of the Agreement by the CITY.
14 . ASSIGNMENT AND SUCCESSORS
This Agreement and each and every portion thereof shall be
binding upon the successors and the assigns of the parties
hereto; provided, however, that no assignment shall be made
without the prior written consent of the CITY.
15 . DELEGATIONS AND SUBCONTRACTORS
Any assignment, delegation or subcontracting shall be subject
to all the terms, conditions and other provisions of this
Agreement and the CONSULTANTS shall remain liable to the CITY
with respect to each and every item, condition and other
provision hereof to the same extent that the CONSULTANTS would
have been obligated if it had done the work itself and no
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assignment, delegation or subcontract had been made . Any
proposed subcontractor shall require the CITY' s advanced
written approval .
16 . NO CO-PARTNERSHIP OR AGENCY
This agreement shall not be construed so as to create a
partnership, joint venture, employment or other agency
relationship between the parties hereto.
17 . SEVERABILITY
The parties intend and agreed that, if any paragraph, sub-
paragraph, phrase, clause or other provision of this
Agreement, or any portion thereof, shall be held to be void or
otherwise unenforceable, all other portions of this Agreement
shall remain in full force and effect .
18 . HEADINGS
The headings of the several paragraphs of this Agreement are
inserted only as a matter of convenience and for reference and
in no way are they intended to define, limit or describe the
scope of intent of any provision of this Agreement, nor shall
they be construed to affect in any manner the terms and
provisions hereof or the interpretation or construction
thereof .
19 . MODIFICATION OR AMENDMENT
This Agreement and its attachments constitutes the entire
Agreement of the parties on the subject matter hereof and may
not be changed, modified, discharged or extended except by
written amendment duly executed by the parties . Each party
agrees that no representations or warranties shall be binding
upon the other party unless expressed in writing herein or in
a duly executed amendment hereof, or change order as herein
provided.
20 . APPLICABLE LAW
This Agreement shall be deemed to have been made in, and shall
be construed in accordance with the laws of the State of
Illinois . Venue for the resolution of any disputes or the
enforcement of any rights pursuant to this agreement shall be
in the Circuit Court of Kane County, Illinois .
21. NEWS RELEASES
The CONSULTANTS may not issue any news releases without prior
approval from the SUPERVISOR, nor will the CONSULTANTS make
public proposals developed under this Agreement without prior
written approval from the SUPERVISOR prior to said
documentation becoming matters of public record.
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22 . COOPERATION WITH OTHER CONSULTANTS
The CONSULTANTS shall cooperate with any other consultants in
the CITY' s employ or any work associated with the PROJECT.
23 . INTERFERENCE WITH PUBLIC CONTRACTING
The CONSULTANTS certifies hereby that they are not barred from
bidding on this contract as a result of a violation of 720
ILCS 5/33E et seq. or any similar state or federal statute
regarding bid rigging.
24 . SEXUAL HARASSMENT
As a condition of this contract, the CONSULTANTS shall have
written sexual harassment policies that include, at a minimum,
the following information:
A. the illegality of sexual harassment;
B. the definition of sexual harassment under state law;
C. a description of sexual harassment, utilizing examples;
D. the vendor ' s internal complaint process including
penalties;
E . the legal recourse, investigative and complaint process
available through the Illinois Department of Human
Rights, and the Illinois Human Rights Commission;
F. directions on how to contact the department and
commission;
G. protection against retaliation as provided by Section 6-
101 of the Human Rights Act .
A copy of the policies must be provided to the Department of
Human Rights upon request 775 ILCS 5/2-105 .
25 . WRITTEN COMMUNICATIONS
All recommendations and other communications by the
CONSULTANTS to the SUPERVISOR and to other participants which
may affect cost or time of completion, shall be made or
confirmed in writing. The SUPERVISOR may also require other
recommendations and communications by the CONSULTANTS be made
or confirmed in writing.
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26 . NOTICES
All notices, reports and documents required under this
Agreement shall be in writing and shall be mailed by First
Class Mail, postage prepaid, addressed as follows :
A. As to CITY:
Sean R. Stegall, Assistant City manager
City of Elgin
150 Dexter Court
Elgin, Illinois 60120-5555
With a copy to:
William A. Cogley, Corporation Counsel
City of Elgin
150 Dexter Court
Elgin, Illinois 60120-5555
B. As to CONSULTANTS :
Economic Research Associates
20 E. Jackson Boulevard, Suite 1200
Chicago, Illinois 60604
IN WITNESS WHEREOF, the undersigned have placed their hands and
seals upon and executed this Agreement in triplicate as though each
copy hereof was an original and that there are no other oral
agreements that have not been reduced to writing in this statement .
FOR THE CITY: FOR THE CONSULTANTS :
ECONOMIC RESEARCH ASSOCIATES
BY: By: l'
' !' -rtager
Attest :
$ 61-4
City Clerk
F:\Legal Dept\Agreement\ERA-EconomicsResearchAssoc-Feasibility Study-WAC.doc
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City of Elgin
Agenda Item No.
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L
January 6, 2006 4 t�
TO: Mayor and Members of the City Council
FROM: Olufemi Folarin, City Manager FICC R EATIC,NA LCISAJ RE
A NILV C_./LI V i4AL lJ,..C.,141UNI'fl1'sL
F C:N ALL GIl IZ6N5.
Sean R. Stegall, Assistant City anager
James R. Nowicki, Fiscal Services Group Director
SUBJECT: Economic Feasibility Study for a Cultural Campus Featuring a
Performing Arts Center
PURPOSE
The purpose of this memorandum is to provide information to the Mayor and members of
City Council to award a contract to Economics Research Associates (ERA) and Fisher
Dachs Associates (FDA) concerning an economic feasibility study for a cultural campus
featuring a performing arts center. The study will also examine the feasibility of
developing an enhanced outdoor venue at Wing Park.
RECOMMENDATION
It is recommended that the City Council award a contract for professional services to
Economics Research Associates and Fisher Dachs Associates in an amount not to exceed
$100,000 concerning a economic feasibility study for a cultural campus featuring a
performing arts center. The study will also examine the feasibility of developing an
enhanced outdoor venue at Wing Park.
BACKGROUND
A Request for Proposals (RFP) requesting an analysis of costs for providing a feasibility
study for the development of a second performing arts venue in Elgin was drafted and
released/advertised on August 1, 2005.
The responding consultants were asked to submit proposals which provided a
comprehensive analysis of the question, "Does a second performing arts center make
sense for the Elgin Community?" If so, how will the community support the facility in
all facets? If not, why not? Therefore the key components of the study will include:
• Determining the financial impact on the community by assessing the change in
additional tax income, development of the business economy, promotion of
tourism, creation of jobs and other similar economic considerations associated
with the presence of the new facility;
Economic Feasibility Study for a Cultural Campus Featuring a Performing Arts Center
January 6, 2006
Page 2
• Assessing the demographics of the area and determining attendance estimates for
anticipated events to estimate the expected revenue for a new facility;
• Determining the cost for staffing, managing, and maintaining the new facility, a
renovated Hemmens, and/or a new or renovated facility at Wing Park;
• Identifying potential public funding sources and related income; and
• Creating a governance strategy.
Ten responses to the RFP were received and reviewed by the Assistant City Manager,
Fiscal Services Group Director, Cultural Center Manager, ESO Executive Director and
the Arts Coalition Acoustic Consultant. Once the proposals were evaluated they were
narrowed to two consultants and interviews were held and conducted by the Performing
Arts Task Force which is made up of the aforementioned individuals, Mayor Schock,
Councilmember Walters, and community leaders/members of the ESO Board.
It was the consensus of the Task Force that ERA/FDA should be retained to provide the
services. ERA is an internationally-recognized consulting firm specializing in all aspects
of real estate and land use economics, urban planning and development, commercial
recreation feasibility, strategic planning for communities and corporations, and
management and marketing services. ERA has seven locations worldwide, including one
located in downtown Chicago, which will provide a greater level of proximity and
connection to the proposed project.
In addition, ERA is familiar with the City of Elgin through their recent work providing
financial and real estate analysis associated with the Bowes Creek Golf Course project.
FDA has been named a partner on the project and together the ERA/FDA team offers
more than 70 years combined experience in the assessment of performing arts centers.
FDA's fourteen person firm is a national leader in design and planning services for
performing arts centers. Finally, ERA has a reputation for providing information to their
clients that has resulted in projects not moving forward. This is important as it
demonstrates their credibility and independence.
ERA/FDA has proposed a combined fee of$100,000 to complete the project — $66,000
for ERA and $34,000 for FDA. The general scope of work items included in this initial
contract is broken down into four phases. The first and second phases of the project
incorporate the initial stakeholder meetings and data collection with a comprehensive
analysis of trends in demographics and the performing arts field as well as an assessment
of competitive venues and market potential for a new venue.
In the event, that a new performing arts venue is deemed economically feasible or viable,
the third and final phase would provide a market analysis of a new venue, design and cost
implications, and the financial and economic impact to the City of Elgin.
Economic Feasibility Study for a Cultural Campus Featuring a Performing Arts Center
January 6, 2006
Page 3
COMMUNITY GROUPS/INTERESTED PERSONS CONTACTED
Elgin Symphony Orchestra, Elgin Children's Chorus, Children's Theatre of Elgin, Elgin
Choral Union and Elgin Youth Symphony.
FINANCIAL IMPACT
There are sufficient funds budgeted ($150,000) and available ($100,000) in the Riverboat
0116.
Fund, account number 275-0000-791.47-00 (Special Events/Projects Expense), project
number 030140 "Symphony Hall Study" to enter into the contact with ERA for a not-to-
exceed amount of$100,000.
vliyiLiEGAL IMPACT
An agreement will need to be prepared.
ALTERNATIVES
1. Approve the contract with Economics Research Associates and Fisher Dachs
Associates in an amount not to exceed$100,000.
2. Deny the contract with Economics Research Associates and Fisher Dachs
Associates in an amount not to exceed$100,000.
Respectfully submitted for Council consideration.
SRS
E R A
Economics Research Associates
Scope of Services
Economic Feasibility Study for a Cultural
Campus Featuring a Performing Arts Center
Submitted to:
The City of Elgin
Submitted by:
Economics Research Associates &
Fisher Dachs Associates
December 9, 2005
•
20 E. Jackson Boulevard Suite 1200
Chicago IL 60604
312.427.3855 FAX 312.427.3660 www.econres.com
Los Angeles San Francisco San Diego New York
Chicago Washington DC London
ERA
Table of Contents
Table of Contents 1
Work Scope 2
Part I - Project Orientation 2
Part II - Market Analysis and Option Development 2
Part III - Priority Program Options 4
Part IV - Economic Impact Assessment 6
Final Report & Presentations 6
Budget and Timing 7
Proposal to the City of Elgin Page 1
ERA
Work Scope
Part I — Project Orientation
To kick off the project,the ERA/FDA Team will initiate several initial key steps:
• Confirm project schedules,deliverables,key presentation dates,and develop a steering committee
to oversee the research process. The City's project manager shall be the assistant city manager.
• Develop an initial list of key stakeholders/users for follow-up interviews,to properly understand
the context and history of the project. Stakeholder groups could include local performing arts
groups, local corporations, public officials, school districts, and other individuals. We expect a
minimum of 17 to 20 groups will need to be contacted.
• With an identified list of stakeholders / users, the team will develop and issue a short survey
instrument for each group to fill out. User responses will be collected and evaluated in Part 1,
and confirmed during the interview process in Part II.
• Interview Hemmens Cultural Arts Center staff and collect historical data, including annual
performance data, attendance, event days, rehearsal days, and related operating revenue and
expense information. Specific data from the Elgin Symphony Orchestra(ESO),the primary users
of the facility, will be analyzed as well. Analysis will specifically consider past trends for facility
utilization by season, noting implications for the venue to support additional events,based on the
assumption of additional capital reinvestment proposals for the venue.
• A full tour of the existing facility, as well as of the downtown area, to better understand how a
second venue would fit into the downtown environment.
At the completion of Part I, the consultant team and client will have a clear perspective on project
deliverables, time frames, and key meeting / presentation dates, along with collected data on venue
performance and contact information for key stakeholder groups.
Part II — Market Analysis and Option Development
The market analysis section will include several related efforts, as follows:
Demographics
Population and economic base analysis for the City of Elgin and surrounding communities, covering
population and income change, employment growth, and emergence of key major employers will be
conducted. The approach will compare Elgin to other similar jurisdictions in terms of population change,
income growth, median age, home values, and related factors, with data provided for 1990, 2000, and
2004, based on data availability. Population and income forecasts looking 10 years into the future will be
developed on a zip-code level to aid in analysis of future performing arts demand potentials. These
forecasts will be fully developed in Part 2 and 3.
Proposal to the City of Elgin Page 2
III
ERA
Performing Arts/Concert Trends
The approach will include a discussion of recent trends in performing arts, including:
• Regional/National:Broadway shows&concerts
• Local: performing arts/dance groups/other events
• Discussion of other opportunity event segments, including presentations, meetings, and other
events.
Stakeholder/ User Interviews
The team will meet with the ESO administrative staff, department heads, music director, and other key
staff members to better understand the constraints and limitations of the present space,and their perceived
needs and desires for the future facility. Additional user interviews will then be conducted, focusing on
perceptions regarding current facilities, demand for new space, opportunities to support new events, and
venue design implications. The team will work with the City to identify key groups for interviews. The
approach will include interviews with a sample of local performing arts / community groups. ERA
understands that there are at least 17 current performing / fine arts groups to be interviewed (either in
person or by phone), plus potential users, which could include dance companies, schools, corporations,
etc. The team will contact and interview potential users as well, either in person or by telephone.
Interviews and assessments will include discussion of summer outdoor event/venue interest.
Competitive Venues
Assessment of key competing performing arts venues in Northeastern Illinois(both existing and planned).
The assessment will note competing venue amenities, perceptions on acoustical qualities, back-of-house
amenities, seating capacity, event day / attendance levels, core operating and management approaches,
and market focus. Venues will be evaluated in terms of distance from Elgin,with analysis of competitive
implications and market share. ERA anticipates that the assessment will include facilities in Aurora,
Crystal Lake, and Hoffman Estates, as well as other competitive projects across Northeastern Illinois.
Venues will be incorporated in a GIS system for further analysis. Competitive factors will be discussed
with the City and ESO. ERA will also provide a related assessment of outdoor summer venues in the
market,highlighting related data.
Market Potentials
Evaluation of the potential market for performing arts attendance will be driven by several factors,
including:
• ESO membership data and ticket sales trends, broken down by zip code, which will be used to
help estimate current ESO penetration rates,and forecast potentials.
• National Endowment for the Arts data on public attendance at performing arts events,which will
be applied to zip-code level population forecasts to derive generalized potentials for participation
in performing/fine arts.
• Tapestry Data, focused on population segments that have visited a performing/fine arts event in
the past 12 months,again evaluated on a zip-code level.
• Information from the Illinois Arts Alliance,and related organizations.
Proposal to the City of Elgin Page 3
ERA
• ERA will also collect reported event attendance data for performing arts events in the Chicago
market using data reported by Amusement Business and Pollstar. Related analyses will be used
to estimate the depth of market support for performing arts in Elgin and the region.
The above collection of data will be used to derive overall demand growth for fine / performing arts,
segmented by zip code, to highlight future demand growth for these event categories. As before, the
approach will be presented in GIS format to aid in analysis efforts. ERA will also discuss implications
for summer event potentials that could occur in an outdoor venue, noting related implications for venue
size.
Initial Scenario Development
From the information gathering and user interviews we will develop a series of options for meeting the
challenges identified in Phase One. The approach will begin with a baseline scenario that looks at the
current venue in a"no-action"perspective. Additional scenarios will be developed and compared back to
the baseline; these scenarios could include the addition of a new Multi-use Theatre, and/or a new ESO-
anchored Concert Hall,and the possibility of a summer outdoor concert venue.
Implications
The market analysis approach will lead to identification of key demand and supply drivers for the project,
principally the ability of the market to sustain a second performing arts venue. Anticipated population
and income growth in Elgin and surrounding communities will be incorporated. Key variables that will
be explored and evaluated in this phase include:
• Population-based demand for performing arts
• Input from current and potential Hemmens tenants
• Performance of competitive venues,trade areas&market penetration
• Event performance benchmarks:
o Attendance per event,by event type
o Gross ticket sales per event,by event type
• Performance implications for Hemmens:
o Net change in events(type,size,and gross sales)
o Revenue&expense impact on Hemmens
The ERA/FDA Team will meet with City officials and key stakeholders to discuss market implications
and next steps, including the identification of priority venue design scenarios. Based on results of this
assessment,the team will move forward into Part III.
Part III — Priority Program Options
Part III will be broken down into three related efforts focusing on market, design, and impact of a new
performing arts venue:
1. Market impact of a new venue
2. Design and cost implications
3. Financial impact
Proposal to the City of Elgin Page 4
ERA
At a key juncture in Part III, the team will conduct a Phase Three Work Session with Key Stakeholders
and City leadership to review and discuss the report implications. The purpose of this meeting will be to
discuss options to address the City's objectives ranging from"Do-Nothing"to development of alternative
new venues. The meeting will introduce and describe each of the Options and their projected order-of-
magnitude costs, and provide a forum for discussion. The objective of the meeting will be to build
consensus around a specific course of action. We will conduct a Second Work Session at the same time
to discuss and develop multiple operating and governance options for the new Performing Arts Center.
Depending on the Preferred Option or direction as set forth in the first work session we would consider
the different operating structures for the new building including;ownership,management structure,rental
and presentation models,and the financial ramifications/issues/opportunities associated with each.
Market Component
The ERA /FDA team will evaluate several scenarios for new venues in Elgin from market, design, and
financial impact perspectives. Options could include the following:
1. Hemmens alone—The baseline,"no-action"approach for comparison with other scenarios
2. Hemmens with a new Multi-Use Theater
3. Hemmens with a new ESO-anchored Concert Hall
4. A fourth option,if needed
5. Development of an outdoor summer venue option
Design Component
FDA and ERA will generate related estimates for each option,as follows:
• Management/staffing options
• Partnership options
• Confirm initial interviews with ESO, venue staff, current / potential users to understand space
program drivers
• Review previous studies and materials
• Evaluate design alternatives
• Develop a refined program space list for the performance spaces including net-SF, gross-SF
estimates & occupancy requirements Generate preliminary order-of-magnitude cost estimates to
reflect the proposed interior space requirements
Financial Component
• Develop operating revenue estimates based on event potentials—.10-Year financial estimate
• Revise cost estimates,and with city,generate debt service implications
• Assess financial gap implications and possible funding sources
The ERA / FDA team envisions that the workshop would happen at a key point in Part III, when
sufficient information has been collected to properly shape decision-making.
Proposal to the City of Elgin Page 5
E RA
Implications
The ERA/FDA approach will include discussion of the following elements:
• Need for a new theater
• Role/position of Hemmens
• Ownership/management considerations
• Partnership options
• Financial implications
• Policy context—Community goals
• Potential demand for a summer outdoor venue
Part IV — Economic Impact Assessment
The economic impact assessment will consider several key factors,including:
• The impact of theater visitors (residents and tourists) to the downtown area, noting spending
potentials for retail and restaurants,as well as implications for new tax income.
• Review of other recently built performing arts venues and perceptions regarding the impact
generated on their downtown environment.
• ERA experience with downtown revitalization will be applied to summarize likely implications of
a new performing arts venue on downtown Elgin, noting potentials for new restaurant
development, linkage with downtown residential development, as well as other spin-off
potentials. ERA will also assess whether or not these developments would have occurred
regardless of a new performing arts center being constructed.
Final Report & Presentations
The team will prepare a comparative analysis of the options—a tool for Elgin decision makers to use in
developing a facility strategy. Draft versions of the report will be produced in MS Word/Adobe Acrobat
format,and submitted digitally for comment and review. The final report will be produced both digitally
and in hard copy.
The team assumes that three final presentations will be made, to the Steering Committee, City Council,
and the ESO Board.
Proposal to the City of Elgin Page 6
ERA
Budget and Timing
The following budget and timing estimates are based on ERA's scope of work noted above, and represent
"not to exceed" estimates regarding professional time. Travel expenses and production costs for FDA
follow separately. The timing estimates build in an increment of time for client comment.
Professional Fees Total
Phase Timing ERA FDA Professional
Fee
Part I
Initial Stakeholder/User contact
Data collection - ESO/Hemmens 2 Weeks $3,000 $3,000 $6,000
Tour of Hemmens
Part II
Demographics 2 Weeks $10,000 $0 $10,000
Performing/fine arts/Concert Trends
Stakeholder Interviews 2 Weeks $7,000 $5,000 $12,000
Competitive Venues
Market Potentials 4 Weeks $15,000 $5,000 $20,000
Implications/Scenario Development
Part III
Market 2 Weeks $10,000 $10,000
Design 3 Weeks $4,000 $16,000 $20,000
Financial 2 Weeks $12,000 $4,000 $16,000
Part IV
Economic Impact 1 Week $3,000 $3,000
Final Report/Presentations 1 Week $2,000 $1,000 $3,000
Totals: Timing and Professional Fee 18—20 Weeks $66,000 $34,000 $100,000
FDA is proposing a maximum of 6 trips to Elgin as part of the process, which could include up to 3 client
presentations. Their travel expenses and production costs associated with this effort are budgeted at an
additional not-to-exceed cost of$6,000 — above the professional fees noted above. Travel expenses and
production costs will be billed at cost as they are incurred.
In reviewing the above cost structure, ERA is assuming that the project will reach completion within the
noted time period. Unusual delays of more than two months during the process (defined as a period of
time where no work is completed)may require a fee adjustment.
Project invoices will be generated on a monthly basis, based on the percentage of phase completion.
Proposal to the City of Elgin Page 7