HomeMy WebLinkAbout01-266 Resolution No. 01-266
RESOLUTION
AUTHORIZING EXECUTION OF AN AGREEMENT WITH
MARKETPLACE MEDIA GROUP, INC. FOR MARKETING SERVICES FOR THE
ELGIN RECREATION CENTER
BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF ELGIN,
ILLINOIS, that Joyce A. Parker, City Manager, and Dolonna Mecum,
City Clerk, be and are hereby authorized and directed to execute
an agreement on behalf of the City of Elgin with Marketplace
Media Group, Inc. for Phase 1 marketing services for the Elgin
Recreation Center, a copy of which is attached hereto and made a
part hereof by reference.
s/ Ed Schock
Ed Schock, Mayor
Presented: October 10, 2001
Adopted: October 10, 2001
Omnibus Vote : Yeas : 7 Nays : 0
Attest :
s/ Dolonna Mecum
Dolonna Mecum, City Clerk
AGREEMENT
THIS AGREEMENT, made and entered into this 10th day of October, 2001, by and
between the CITY OF ELGIN, an Illinois municipal corporation(hereinafter referred to as
"CITY") and Marketplace Media Group, Inc. (hereinafter referred to as "CONSULTANT").
WHEREAS, the CITY desires to engage the CONSULTANT to furnish certain professional
services in connection with developing and implementing marketing of the City's new recreation
center(hereinafter referred to as the"PROJECT").
AND
WHEREAS, the CONSULTANT represents that he is in compliance with Illinois Statutes
relating to professional registration of individuals and has the necessary expertise and experience
to furnish such services upon the terms and conditions set forth herein below.
NOW, THEREFORE, it is hereby agreed by and between the CITY and the CONSULTANT
that the CITY does hereby retain the CONSULTANT for and in consideration of the mutual
promises and covenants contained herein, the sufficiency of which is hereby acknowledged to
perform the services relating to the Project as described herein subject to the following terms and
conditions and stipulations, to wit:
I. SCOPE OF SERVICES
A. All work hereunder shall be performed under the direction of the Director of
Parks and Recreation of the CITY, herein after referred to as the
"DIRECTOR".
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B. The services to be provided by the CONSULTANT will be as they are outlined as
follows:
Phase I:
1. Develop a logo and theme for the recreation center.
2. Develop media relation/public relations strategies to launch the new name and
logo.
3. Develop types of sponsorship packages. Develop packaging to sell
sponsorships.
4. Develop levels of memberships.
5. Develop two-year marketing communications plan to guide the implementation
of strategies to create brand awareness and meet membership goals. Develop
a menu of marketing options with estimated costs for development,
production, printing, distribution and air time to consider in preparing the 2002
budget. Plan to include proposed implementation timelines, estimated cost,
specific marketing strategies (advertising, direct mail, media relations,
development of collateral material and other creative strategies to build
awareness and memberships.
6. Conduct a best practices review and analysis to learn of other similar
successful programs implemented by cities/park districts.
C. A detailed Scope of Services is attached hereto as Attachment A.
II. PROGRESS REPORTS
A. An outline project milestone schedule is as follows:
October 10, 2001 City Council approves contract
City Council approves name of the recreation center
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November 30, 2001 Logo Development complete
Theme Development complete
Marketing Plan complete
PR Strategies complete
Sponsorship Package Concepts complete
January 31, 2001 Analysis and Research complete
Phase II (Marketing Plan Implementation) contracted
Phase III (Sponsorship Packages) contracted
B. A detailed project schedule for the Project is included as Attachment B, attached
hereto. Progress will be recorded on the project schedule and submitted monthly
as a component of the Status Report described in C. below.
C. The CONSULTANT will submit to the Director monthly a Status Report keyed to
the Project Schedule. A brief narrative will be provided identifying progress,
findings and outstanding issues.
D. In the event the CITY and the CONSULTANT elect to proceed with Phase II
services consisting of a marketing implementation plan and/or Phase III services
consisting of sponsorship packages any agreement between the CITY and the
CONSULTANT for such Phase II and/or Phase III services shall require a
separate written agreement for such phases which must be approved by the City
Council of the CITY.
III. WORK PRODUCTS
All work products prepared by the CONSULTANT pursuant hereto including, but not
limited too, reports, designs, calculations, work drawings, studies, photographs,
models and recommendations shall be the property of the CITY and shall be delivered
to the CITY upon request of the DIRECTOR provided, however, that the
CONSULTANT may retain copies of such work products for its records. Such work
products are not intended or represented to be suitable for reuse by the CITY on any
extension to the PROJECT or on any other project, and such reuse shall be at the sole
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risk of the CITY without liability or legal exposure to the CONSULTANT.
IV. PAYMENTS TO THE CONSULTANT (Lump Sum Method)
A. The CITY shall reimburse the CONSULTANT for services under this
Agreement a lump sum of Seven Thousand Nine Hundred Thirty Five Dollars,
regardless of actual time expended or costs incurred by the CONSULTANT
unless SUBSTANTIAL modifications to the project are authorized in writing by
the DIRECTOR.
B. The CITY shall make periodic payments to'the CONSULTANT based upon
actual progress within 30 days after receipt and approval of invoice. Said
periodic payments to the CONSULTANT shall not exceed the amounts shown
in the schedule outlined in Attachment B, attached hereto and full payments for
each task shall not be made until the task is completed and accepted by the
DIRECTOR.
V. INVOICES
A. The CONSULTANT shall submit invoices in a format approved by the CITY.
Progress reports (IIC above) will be included with all payment requests.
B. The CONSULTANT shall maintain records showing actual time devoted and
cost incurred. The CONSULTANT shall permit the authorized representative of
the CITY to inspect and audit all data and records of the CONSULTANT for work
done under this Agreement. The CONSULTANT shall make these records
available at reasonable times during the Agreement period, and for a year after
termination of this Agreement.
VI. TERMINATION OF AGREEMENT
Notwithstanding any other provision hereof, the CITY may terminate this Agreement
at any time upon fifteen(15) days prior written notice to the CONSULTANT. In the
event that this Agreement is so terminated, the CONSULTANT shall be paid for
services actually performed and reimbursable expenses actually incurred prior to
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termination, except that reimbursement shall not exceed the task amounts set forth
under Paragraph IV above.
VII. TERM
This Agreement shall become effective as of the date the CONSULTANT is given a
notice to proceed and, unless terminated for cause or pursuant to Article VI, shall be
deemed concluded on the date the CITY determines that all of the CONSULTANT's
work under this agreement is completed. A determination of completion shall not
constitute a waiver of any rights or claims which the CITY may have or thereafter
acquire with respect to any term or provision of the Agreement.
VIII. NOTICE OF CLAIM
If the CONSULTANT wishes to make a claim for additional compensation as a
result of action taken by the CITY, the CONSULTANT shall give written notice of his
claim within 15 days after occurrence of such action. No claim for additional
compensation shall be valid unless so made. Any changes in the CONSULTANT's fee
shall be valid only to the extent that such changes are included in writing signed by the
CITY and the CONSULTANT. Regardless of the decision of the DIRECTOR
relative to a claim submitted by the CONSULTANT, all work required under this
Agreement as determined by the DIRECTOR shall proceed without interruption.
IX. BREACH OF CONTRACT
If either party violates or breaches any term of this Agreement, such violation
or breach shall be deemed to constitute a default, and the other party has the right to
seek such administrative, contractual or legal remedies as may be suitable to the
violation or breach; and, in addition, if either party, by reason of any default, fails
within fifteen(15) days after notice thereof by the other party to comply with the
conditions of the Agreement, the other party may terminate this Agreement.
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X. INDEMNIFICATION
To the fullest extent permitted by law, CONSULTANT agrees to and shall indemnify,
defend and hold harmless the CITY, its officers, employees, agents, boards and
commissions from and against any and all claims, suits,judgments, costs, attorney's
fees, damages or other relief, including but not limited to workers' compensation
claims, in any way resulting from or arising out of negligent actions or omissions of the
CONSULTANT in connection herewith, including negligence or omissions of
employees or agents of the CONSULTANT arising out of the performance of this
Agreement. In the event of any action against the CITY, its officers, employees,
agents, boards or commissions, covered by the foregoing duty to indemnify, defend
and hold harmless such action shall be defended by legal counsel of the CITY's
choosing.
XI. NO PERSONAL LIABILITY
No official, director, officer, agent or employee of the CITY shall be charged
personally or held contractually liable under any term or provision of this Agreement
or because of their execution, approval or attempted execution of this Agreement.
XII. INSURANCE
A. Comprehensive Liability. The CONSULTANT shall provide, pay for and
maintain in effect, during the term of this Agreement, a policy of comprehensive
general liability insurance with limits of at least $1,000,000 aggregate for bodily
injury and $1,000,000 aggregate for property damage.
The CONSULTANT shall deliver to the DIRECTOR a Certification of
Insurance naming the CITY as additional insured. The policy shall not be modified
or terminated without thirty(30) days prior written notice to the DIRECTOR.
The Certificate of Insurance which shall include Contractual obligation
assumed by the CONSULTANT under Article X entitled "Indemnification" shall
be provided.
Page 7
This insurance shall apply as primary insurance with respect to any other insurance
or self-insurance programs afforded to the CITY. There shall be no endorsement
or modification of this insurance to make it excess over other available insurance,
alternatively, if the insurance states that it is excess or prorate, it shall be endorsed
to be primary with respect to the CITY.
B. Comprehensive Automobile Liability. Comprehensive Automobile
Liability Insurance covering all owned, non-owned and hired motor vehicles with
limits of not less than$500,000 per occurrence for damage to property.
C. Combined Single Limit Policy. The requirements for insurance coverage
for the general liability and auto exposures may be met with a combined single
limit of$1,000,000 per occurrence subject to a$1,000,000 aggregate.
D. Professional Liability. The CONSULTANT shall carry CONSULTANT's
Professional Liability Insurance Covering claims resulting from error, omissions or
negligent acts with a combined single limit of not less than $1,000,000 per
occurrence. A Certificate of Insurance shall be submitted to the DIRECTOR as
evidence of insurance protection. The policy shall not be modified or terminated
without thirty(30) days prior written notice to the DIRECTOR.
XIII. CONSTRUCTION MEANS, METHODS, TECHNIQUES, SEQUENCES,
PROCEDURES AND SAFETY
The CONSULTANT shall not have control over or charge of and shall not be
responsible for construction means, methods, techniques, sequences or procedures, or
for safety precautions and programs in connection with the construction, unless
specifically identified in the Scope of Services.
XIV. NONDISCRIMINATION
In all hiring or employment made possible or resulting from this Agreement,
there shall be no discrimination against any employee or applicant for employment
because of sex, age, race, color, creed, national origin, marital status, of the presence
of any sensory, mental or physical handicap, unless based upon a bona fide
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occupational qualification, and this requirement shall apply to, but not be limited to,
the following: employment advertising, layoff or termination, rates of pay or other
forms of compensation and selection for training, including apprenticeship.
No person shall be denied or subjected to discrimination in receipt of the benefit
of any services or activities made possible by or resulting from this Agreement on the
grounds of sex, race, color, creed, national origin, age except minimum age and
retirement provisions, marital status or the presence of any sensory, mental or physical
handicap. Any violation of this provision shall be considered a violation of a material
provision of this Agreement and shall be grounds for cancellation, termination or
suspension, in whole or in part, of the Agreement by the CITY.
XV. ASSIGNMENT AND SUCCESSORS
This Agreement and each and every portion thereof shall be binding upon the
successors and the assigns of the parties hereto; provided, however, that no
assignment shall be made without the prior written consent of the CITY.
VI. DELEGATIONS AND SUBCONTRACTORS
Any assignment, delegation or subcontracting shall be subject to all the terms,
conditions and other provisions of this Agreement and the CONSULTANT shall
remain liable to the CITY with respect to each and every item, condition and other
provision hereof to the same extent that the CONSULTANT would have been
obligated if it had done the work itself and no assignment, delegation or subcontract
had been made. Any proposed subcontractor shall require the CITY's advanced
written approval.
XVII. NO CO-PARTNERSHIP OR AGENCY
This agreement shall not be construed so as to create a partnership,joint venture,
employment or other agency relationship between the parties hereto.
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XVIII. SEVERABILITY
The parties intend and agreed that, if any paragraph, sub-paragraph, phrase,
clause or other provision of this Agreement, or any portion thereof, shall be held to be
void or otherwise unenforceable, all other portions of this Agreement shall remain in
full force and effect.
XIX. HEADINGS
The headings of the several paragraphs of this Agreement are inserted only as
a matter of convenience and for reference and in no way are they intended to define,
limit or describe the scope of intent of any provision of this Agreement, nor shall they
be construed to affect in any manner the terms and provisions hereof or the
interpretation or construction thereof.
XX. MODIFICATION OR AMENDMENT
This Agreement and its attachments constitutes the entire Agreement of the
parties on the subject matter hereof and may not be changed, modified, discharged or
extended except by written amendment duly executed by the parties. Each party
agrees that no representations or warranties shall be binding upon the other party
unless expressed in writing herein or in a duly executed amendment hereof, or change
order as herein provided.
XXI. APPLICABLE LAW
This Agreement shall be deemed to have been made in, and shall be construed
in accordance with the laws of the State of Illinois. Venue for the resolution of any
disputes or the enforcement of any rights pursuant to this agreement shall be in the
Circuit Court of Kane County, Illinois.
Page 10
XXII. NEWS RELEASES
The CONSULTANT may not issue any news releases without prior approval from
the DIRECTOR, nor will the CONSULTANT make public proposals developed under
this Agreement without prior written approval from the DIRECTOR prior to said
documentation becoming matters of public record.
XXIII. COOPERATION WITH OTHER CONSULTANTS
The CONSULTANT shall cooperate with any other consultants in the CITY's
employ or any work associated with the PROJECT.
XXIV. INTERFERENCE WITH PUBLIC CONTRACTING
The CONSULTANT certifies hereby that it is not barred from bidding on this
contract as a result of a violation of 720 ILCS 5/33E et seq. Or any similar state or
federal statute regarding bid rigging.
XXV. SEXUAL HARASSMENT
As a condition of this contract, the CONSULTANT shall have written sexual
harassment policies that include, at a minimum, the following information:
A. the illegality of sexual harassment;
B. the definition of sexual harassment under state law;
C. a description of sexual harassment, utilizing examples;
D. the vendor's internal complaint process including penalties;
E. the legal recourse, investigative and complaint process available through the
Illinois Department of Human Rights, and the Illinois Human Rights Commission;
F. directions on how to contact the department and commission;
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G. protection against retaliation as provided by Section 6-101 of the Human Rights
Act.
A copy of the policies must be provided to the Department of Human Rights upon
request 775 ILCS 5/2-105.
XXVI. WRITTEN COMMUNICATIONS
All recommendations and other communications by the CONSULTANT to the
DIRECTOR and to other participants which may affect cost or time of completion,
shall be made or confirmed in writing. The DIRECTOR may also require other
recommendations and communications by the CONSULTANT be made or confirmed
in writing.
XXVII. NOTICES
All notices, reports and documents required under this Agreement shall be
in writing and shall be mailed by First Class Mail, postage prepaid, addressed as
follows:
A. As to CITY:
MONICA MEYERS
Director of Parks and Recreation
City of Elgin
31 South Grove Avenue
Elgin, Illinois 60120-5555
B. As to CONSULTANT:
GEORGE HAHN
President
Marketplace Media Group, Inc.
115 South Grove Street
Suite 207
Elgin, Illinois 60120
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IN WITNESS WHEREOF, the undersigned have placed their hands and seals upon and
executed this Agreement in triplicate as though each copy hereof was an original and that there
are no other oral agreements that have not been reduced to writing in this statement.
For the CITY:
ATTEST: THE CITY OF ELGIN
B B 4, (�
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City Clerk ' ,ty Manager
J
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Frther; ;, NT
Dated this t day of t�C1-111.Lt ✓L— , A.D., 2001.
ATTEST: MARKETPLACE MEDIA GROUP, INC.
B By 9h111A___
Secretary President
(SEAL)
ATTACHMENT "A"
MARKTPLACE E MEDIA G R D C P , INC .
August 30 , 2001
Maria Cumpata
Supervisor of Recreation
City of Elgin
Dawn Hagen
Director of Communications
City of Elgin
Dear Maria & Dawn:
Thank you for the opportunity to submit a proposal for
creative work on the Elgin Recreation Center.
Enclosed is our proposal outlining the services and
qualifications of Marketplace Media. Group along with the cost
breakdown associated with the initial project.
We feel that Marketplace Media Group can assist the City of
Elgin at many levels in the development of a sound marketing
and public relations plan for the new recreation center.
If you have any questions regarding the contents of the
proposal, please call me at 695-1912 .
Sincerely,
George Hahne
President
115 SOUTH GROVE STREET • SUITE 207 • ELGIN, ILLINOIS 60120 • TELEPHONE: 847/695-1912 • FAX 847/695-2982
MARKETPLACE MEDIA G R O U P , I N C .
INTRODUCTION/HISTORY
On July 15 , 1994 George Hahne and Steve Mikulay started
Marketplace Media Group with Four Employees and a client base
of three. By August, 2001 the staff has grown to 12 and the
client base to over 40 . Marketplace recently opened a second
office in Madison, Wisconsin.
Marketplace Media Group is a full-service advertising agency
and marketing consulting resource for a diverse selection of
business-to-business and consumer clients encompassing
numerous industries . Headquartered in downtown Elgin, the
seven-year-old agency offers a creative approach and results-
oriented marketing services .
As a full-service agency, Marketplace Media Group can provide
the complete spectrum of marketing communications , offering
clients a single source for a cohesive marketing program
effort.
We maintain close working relationships with a wide variety
of vendors , media and industry contacts and creative sources
to provide clients with the most cost-effective and
professional services available.
Our commitment to the community has developed through various
projects including the Boeing presentation, Boys and Girls
Club Annual Report and fund raising event, "adopt a duck" and
the Fiesta Salsa Festival .
115 SOUTH GROVE STREET • SUITE 207 • ELGIN, ILLINOIS 60120 • TELEPHONE: 847/695-1912 • FAX: 847/695-2982
MARKETPLACE MEDIA GROUP , I N C .
OUR CLIENTS
Tri-Land Properties Oakbrook-based real estate
7-Year Relationship development company, specializing in
in redevelopment of under-utilized
commercial Properties .
Easy Gardener Waco, Texas-based manufacturer of
7-Year Relationship lawn and garden products . Maker of
Jobes Plant Spikes .
Stewart Associates Elgin-based credit union services
7-Year Relationship provider . Recently purchased by
CUNA [Credit Union National Assoc] .
Ivex Packaging Lincolnshire-based $700 million
7-Year Relationship plastic packaging manufacturer.
Team Electronics Algonquin-based, full-service,
7-Year Relationship consumer electronics retailer. A
Cellular One distributor.
GMP-Genpack Elgin-based wire packaging
7-Year Relationship manufacturer and distributor.
Wire Packaging Elgin-based recycler of wire related
6-Year Relationship packaging and spools .
Lending Solutions Sister company to Stewart Associates
6-Year Relationship specializing in financial services
and call center operations .
Gourmet House Clearbrook, Minnesota-based food
6-Year Relationship division of Anheiser-Busch.
Institutional and consumer food
products .
M 5 SOUTH GRGVE STREET • SUITE 207 • ELGIN, ILLINGIS 60120 • TELEPHONE: 847/695-1912 • FAX 847/695-2982
MARKTPACE I N C .
Chemical Light Vernon Hills based national
6-Year Relationship distributor of novelty products .
Braun Enterprises Addison-based event planning and
5-Year Relationship rental company.
Raisin River Foods West-Chicago based food distributor.
5-Year Relationship One of the nations largest specialty
food companies
Lockton Company Chicago-based world leader in
5-Year Relationship providing large, company-brokered
insurance .
Guideline Industries Galena-based international
4-Year Relationship manufacturer and distributor of
high-tech wire guides .
Pressed Steel Tanks Milwaukee , Wisconsin-based
4-Year Relationship manufacturer of heavy-duty steel
tanks
Conveyor Systems & Eng Arlington Heights-based distributor
3-Year Relationship of high-tech conveyance systems .
Jiffy Products of Am Batavia-based producer and world-
3-Year Relationship wide distributor of gardening
products .
Elgin State Bank Elgin' s full-service "local"
3-Year Relationship financial institution
Bagcraft Chicago-based manufacturer of multi-
3-Year Relationship facited food packaging.
Chicago Importing Elgin-based importer of Scandinavian
3-Year Relationship food products .
115 SOUTH GROVE STREET • SUITE 207 • ELGIN, ILLINOIS 60120 • TELEPHONE: 847/695-1912 • FAX 847/695-2982
Il
MARKETPLACE MEDIA G R O U P , I N C .
Bernhard & Son Batavia-based Up-Scale Landscaper
3-Year Relationship
McDonalds McStore division. Catalogs of retail
3-Year Relationship products .
Mandalay Resort Grp. Elgin-based parent company of Grand
2-Year Relationship Victoria Casino.
Grand Victoria Casino Human Resources division.
2-Year Relationship
Bloom Enterprises Austin, Texas-based restaurant chain
2-Year Relationship & development company.
Massy Knackle New York City-based real estate
2-Year Relationship developer/broker with a focus on
"high-end" residential properties .
Noland Sales Corp Wholesale carpet distributor
2-Year Relationship
Sears & NTB Hoffman Estates-based car care
2-Year Relationship division of retail giant Sears .
Newly Formed Relationships/Within Past 12 Months
Elgin Community College
City of Elgin
Milwaukee Wire
Electronic Gravure/South Elgin
Artline/Berkley, IL
Crosswind Music/Madison, WI
MadCity Live/Madison, WI
Riviana Foods , Houston, TX
Temple Display, Oswego, IL
Our Not-For-Profit Clients
Boys & Girls Club of Elgin
Centro de Informacion
Fiesta Salsa
115 SOUTH GROVE STREET • SUITE 207 • ELGIN, ILLINOIs 60120 • TELEPHONE: 847/695-1912 • FAX 847/695-2982
Il
MARKETPLACE MEDIA G R O U P , I N C .
Key Staff Assigned To City of Elgin Projects
Principals
George Hahne, President
Over 22 years of marketing, advertising and public relations
experience . Prior to starting Marketplace Media Group,
served as Publisher of Fox Valley Living Magazine and spent 8
years as Director of Marketing for Tri-Land Properties , an
Oakbrook real estate developer. While at Tri-Land, Hahne
work with several municipalities on large commercial real
estate redevelopments . These projects included cooperative
efforts to secure unique zoning changes , the development of
TIF ' s and marketing plans designed to attract financing and
community support. Hahne also directed the marketing for
Tri-Land' s retail ventures including three health clubs and a
chain of deep discount drug store operations . George has
lived in suburban Chicago all of his life and is a graduate
of Northern Illinois University.
Steve Mikulay, Vice President & Creative Director
A graduate of Emerson College, Boston, Mikulay was President
of Mikulay & Associates , a full-service advertising agency,
for 10 years prior to his partnership at Marketplace Media
Group. Lead creative person on all Marketplace projects ,
Mikulay has developed several award-winning marketing plans
for client projects .
115 SOUTH GROVE STREET • SUITE 207 • ELOIN, ILLINOIS 60120 • TELEPHONE: 847/695-1912 • Fax 847/695-2982
- Il
MARKETPLACE MEDIA GROUP , I N C .
Sharon Hahne, Public Relations Specialist & Head Writer
With two decades of public relations and writing experience ,
Sharon has been involved in many diverse marketing and PR
activities . Prior to joining the staff at Marketplace, she
was the public relations specialist at Visual Edge , an
advertising agency in Arlington Heights . Sharon wrote the
contents of the city brochures for Arlington Heights ,
Bartlett, Elk Grove Village and Prospect Heights .
She also participated in several commercial real estate
projects for Joseph Freed and Associates , the Arlington
Heights shopping center developer.
Our Creative Staff
Karolyn [Cary] Wilharm Graphic Designer
Prior to Marketplace, 11 years with Cahners Publishing
Teresa Lejman, Graphic Designer
Prior to Marketplace, 4 years at Niles based William Potter
Design.
Max Lognbehn, Photographer
Philip Fisher, Intern
115 SOUTH GROVE STREET • SUITE 207 • ELGIN, ILLINOIS 60120 • TELEPHONE: 847/695-1912 • FAX 847/695-2982
MARKETPLACE MEDIA GROUP , I N C .
September 5 , 2001
Marcia Cumpata
Supervisior of Recreation
City of Elgin
61 S . Grove
Elgin, IL 60120
PROPOSAL
Phase One Projects/Family Recreation Center
Theme Development
Creative: Develop a distinctive, reoccurring
message that will be easily
recognizable by target market $475
Logo Development
Creative: Design, Applications , All Proofs
& Final Presentation 950
Public Relations Strategies
Creative : Develop plan to introduce logo,
theme and facility. 1 , 425
Marketing Plan
Creative : Identify Target Market, Develop
Strategies , Determine Creative
Approach, Research Media, Assocate
All Production and Media Costs . 1 , 615
Sponsorship Package Concepts
Creative: Develop sponsoship programs for
Various type of levels . 570
115 SOUTH GROVE STREET • SUITE 207 • ELGIN, ILLINOIS 60120 • TELEPHONE: 847/695-1912 • FAX 847/695-2982
Family Recreation Center
September 5 , 2001
Page-Two
Analysis & Research Other Programs
Creative : Gather Information, Review
& Present In Report Form $1 , 900
Contingency 1 , 000
$7 , 935
Total Phase One Proposal
` Agenda Item No.
! - 8
.< City of Elgin
no IL
9 ,4 . .
.ATEDFE�. E
September 21, 2001 G ',:-k�---�
N - , -
RECREATIONAL LEISURE
AND CULTURAL OPPORTUNITIES
TO: Mayor and Members of the City Council FOR ALL CITIZENS
FROM: Joyce A. Parker, City Manager
SUBJECT: Recreation Center Marketing
PURPOSE
The purpose of this memorandum is to provide the Mayor and members
of the City Council with information to consider entering into an
agreement with Marketplace Media Group, Inc . , for phase one
marketing services for the Family Recreation Center.
BACKGROUND
In July 2001, a Request for Proposals was sent out to 12 marketing
and advertising agencies seeking input on developing a
comprehensive marketing plan for the Family Recreation Center.
This plan is broken into three phases as follows :
• Phase I - Develop marketing plan/strategies for overall
facility awareness, membership recruitment, and sponsorship
solicitations . This includes development of membership levels
and sponsorship categories as well as packaging of both.
Phase I work would begin immediately.
• Phase II - Development of materials (print and electronic) and
distribution to create brand awareness and excitement of the
upcoming opening of the project . Phase II work to begin in
January 2002 .
• Phase III -Development of membership sales packages :
development of strategies and materials to sell memberships
to targeted audiences . Implement a sales drive in May 2002
and continue through opening. Phase III work to begin in
February 2002 .
Recreation Center Marketing
September 21, 2001
Page 2
Four firms responded to the Request for Proposals and presentation
were made to staff by each firm on August 28 , 2001 . After equally
evaluating each firm, staff is recommending Marketplace Media
Group, Inc . for this project . Each firm was evaluated on all three
phases of their proposals . At this time, an agreement will only be
entered into for Phase I because of available funding in 2001 .
Phase II and Phase III will be contracted in 2002 should funding be
made available . It is the intent to enter into Phases II and III
with Marketplace Media Group, Inc.
COMMUNITY GROUPS/INTERESTED PERSONS CONTACTED
None .
FINANCIAL IMPACT
Sufficient funds are available in the 2001 Parks and Recreation
Administration budget in the Miscellaneous Services account number
010-5001-761 .45-99 to cover the $7, 935 . It is estimated that
$200, 000 will be required to implement Phases II and III .
Currently, no funding is budgeted for Phases II and III . As part
of the 2002 budget process, staff is reviewing potential funding
sources which would be included in the City Council decision
package review.
GAL IMPACT
None .
ALTERNATIVES
The alternative would be to not enter into an agreement with
Marketplace Media Group, Inc .
RECOMMENDATION
It is recommended that the City Council approve an agreement with
Marketplace Media Group, Inc . for Phase I marketing services for
the Family Recreation Center at a cost not to exceed $7, 935 .
R pectfully submitt d,
--
J.,'+
J e A. Parker
City Manager
MPC 1